Your web store is your flagship. In retail stores, it's the shop window that attracts or deters customers. It's exactly the same with your online store: Either it appeals to users and invites them to navigate, or it doesn't.

Therefore, it is essential for your success that your web presence is coherent. You face the challenge of presenting your products and your brand while offering good functionality. You should also stand out from the competition and do marketing.

ecoyn supports you in all these tasks. Our e-commerce system is designed to provide users with a comfortable shopping experience. Which steps are especially important and which possibilities ecoyn offers you, you can find out here.

Your online store is the foundation for your success

If you want to get started with your online business, you will have to do a lot of work. But it's worth investing a lot of time in setting it up. Because in the end you offer your customers a store with many features, a clear navigation and a stylish design.

You present your products and yourself professionally and coherently. This invites users to click through the various menus and articles. So you should see the structure of your store as the foundation for your success.

This is especially obvious nowadays, because there is more and more competition. Even in niches, you have many competitors with whom customers will inevitably compare you. Therefore, it is important that you stand out and not only keep up with the competition, but even do it better than them. ecoyn offers you the ideal conditions for this.

It is also advisable to set up your online store properly and invest the necessary time in it. You will avoid future problems and you can be sure that your store works, loads fast and can cope with larger numbers of visitors.

To help you achieve this, we have put together a step-by-step guide for you. This offers you a good orientation, in which phases the construction of an online store proceeds. Below you will also find the link to download the complete checklist.

Step 1: Conceptualization & Preparation

The path to your online store begins with the conceptual design. You determine what products you want to sell and who your target audience is. Look for a name that fits your assortment and your customers: It should be memorable and fit your brand. It's best to have a logo made at the same time - this ensures even more recognition value!

In this context, it is also worth taking a look at the competition. Work out what makes you stand out and what your unique selling proposition is. Focus on highlighting the benefits of your specific product.

In this preparation phase, you should also examine your supply chain and prepare for potential problems. Right from the start, it is worthwhile to rely on a professional store system that offers you all the possibilities. ecoyn is suitable for both smaller and larger stores and allows you to build a store exactly according to your ideas.

Step 2: Building the backend

Once you have the concept for your store, you can really get started. You now define meaningful categories for your products. Create informative product texts and meaningful product images. At this step you should also create all required languages and set different product variants. ecoyn offers you all these possibilities and is incredibly flexible.

To offer your customers the best possible service, you should also link similar products or accessories. Pay attention to meaningful connections - this will be a great help for your customers.

In this step, you should also check whether your goods are subject to legal requirements and how you implement them. Enter manufacturers and suppliers in your database. With ecoyn you can expand the backend easily and with many options. Therefore, the e-commerce system is suitable for all industries and retailers with many product variants. 

Step 3: Building the frontend

Once the backend is ready, it's time to move on to the frontend. Here more important decisions are waiting for you: Do you need FAQ? Do you want to send out your newsletter? Which page types do you need? Put yourself in the customer's shoes and ask yourself what they need.

This also applies when you define the payment methods. Customers have very high expectations nowadays. The better you meet them, the better your chances of beating the competition. ecoyn offers you all these features, but remains clear and easy to use.

When you build the frontend, various tests are part of it. Check if all links and buttons work. You should also run through an order and see if everything runs smoothly. 

Step 4: Marketing

Once your store has been set up, another important topic awaits you: marketing. You should focus on your target group. Tune your campaigns to the preferences and values of your customers.

This starts on your website: All titles, descriptions and metadata must match each other and pick up potential buyers. Pay attention to a coherent approach and a clear line. ecoyn acts as a support here, because it offers you various tools that, for example, check the search engine optimization of your store.

You are also faced with the question on which channels you want to advertise and how much you want to spend on it. Don't forget to check the success of the campaigns afterwards: This will help you learn more about your customers, their habits and interests. 

Step 5: Update store & marketing regularly 

Once you have completed all the steps, you have finally made it: Your store is online and is being used by the first customers. But now there is still more to do. You should regularly check all features, buttons and links for their functionality.

This also applies to the content of your store. Keep all information up to date and add more data (if necessary).

It can also be helpful if you look carefully at the feedback from your customers. If they complain about non-functioning parts of your store, you should definitely act and fix the problems. Reviews are an important factor in improving your store.

Take off with ecoyn by your side

As you can see, building a webshop involves many tasks and obstacles. As experts in e-commerce, we know these and have taken care in the development of ecoyn to provide the best possible support for this path.

Use the tips from this article as a guide or use our PDF checklist. This way you will not forget any important aspect and have a reliable orientation.

Are you convinced of ecoyn's numerous possibilities? Then simply test the e-commerce system with our demo. You will get full access to all features and can see if the application suits you.